At Axiom, we strive to ensure our services are of the highest quality by providing solutions customized to our client’s needs at every step. We are proficient data scientists and analytics providers, but more importantly we are business partners.
Learn more about how Axiom can collaborate with your organization.
CPG trade management requires the integration of datasets from many different sources. We consolidate all this data and maintain a single cohesive dataset for our clients through our internal software infrastructure.
Axiom then cleans this dataset by calculating baseline sales and everyday price time-series on point-of-sale data. We flag promoted weeks and identify the promotion type for each event (feature, display, TPR). By processing these large datasets for our clients, we achieve more accurate insights and forecasts using clean input data.
Axiom provides a series of individually tailored reports to build a comprehensive historical overview of your sales and trade activity.
Everyday Pricing insights use our elasticity analytics that account for the impact of key metrics such as distribution, seasonality, and competitor product behavior. We look at profit splits (manufacturer-distributor-retailer), pricing subsidization, and flexible margin scenarios.
Promotion insights start with custom sales lift estimates to best represent your unique promotional scenarios. We incorporate the impact of features, displays, and TPRs in addition to strike and discount to create a thorough picture of your promotional strategy.
Distribution reporting is completed down to the SKU level, and includes tracking velocities, ACV, category distribution, stores selling, and slotting fees. We’ll pinpoint your largest opportunities, and investigate what it will take to act on them.
Seasonality calculations use cleaned data to adjust for the impact of pricing, promotion, and distribution variances. The seasonality curves calculated for each product inform all other reporting towards a more accurate historical picture.
Axiom uses a dynamic reporting system so that all reports can be easily refactored.
The team at Axiom is devoted to understanding the full strategic direction of our clients, and finding ways to optimize the balance between sales performance and trade allocation. We leverage our CPG experience to provide recommended actions within pricing, promotion, and distribution that work towards achieving your targets.
Our full-service account planning is completed in partnership with key stakeholders in sales, marketing, and finance. Using the information gleaned from our targeted insights we plan everyday pricing, promotion, and distribution by product group and retail account. All while incorporating your custom goals and constraints, and tracking against these in real time.
We collaboratively build out multiple action plans to compare different scenarios and forecast the impact of trade activity dynamically.
Axiom prepares go-to-market trade strategy presentations and provides advice to assist our clients in retail account planning. These data-backed selling stories are built to showcase the success of your products and strategies, whether it’s new SKU adoption, an everyday price change, or a new promotional strategy.
We integrate new point-of-sale data to track actuals against forecasts, to flag large deviations from forecasts/planning, to refactor forecasting if needed, and to maintain accountability with retail partners.